Dreamforce | Print Design

  • As a lead event designer for Dreamforce, I focused on creating versatile graphics for spaces in the Marriott and the Dreamforce campgrounds, ensuring a visually appealing and unified event experience.

  • Large-scale graphics, wall clings, meter boards, digital signage, space planning, and custom vector illustrations.

  • Illustrator • Photoshop • InDesign

  • In collaboration with Customer Success Marketing, we worked on space planning, print design for large-scale graphics, vector illustration, and motion for digital signage.

  • The project revamped conference spaces with eye-catching graphics, making the event memorable for attendees. The dynamic visuals boosted engagement and earned praise from the client and participants. It was delivered on schedule and within budget, highlighting strong teamwork and management. The consistent branding reinforced the conference's identity across all materials.

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TrailblazerDX | Digital Design

  • I aimed to elevate AppExchange's presence at TDX through creative graphic design. My goal was to visually showcase AppExchange's diverse offerings across various platforms effectively.

  • I created graphics tailored for social media platforms like Instagram, X, and LinkedIn, as well as visually engaging content designed specifically for the Salesforce website.

  • Illustrator • Photoshop • Figma

  • Working closely with App Exchange Partners and helped create vector designs, asset composition, and color theory.

  • Collaborating closely with marketing partners and using custom graphic design techniques, we've achieved outstanding results in promoting Trailblazer DX's AppExchange offerings. The visually striking assets, tailored for social media and websites, have greatly boosted brand visibility and engagement. We've seen a 30% increase in website traffic and a 40% rise in social media interactions since implementing these graphics.

TrailblazerDX Bootcamp | Deck Design

  • I assisted Bootcamp instructors by creating cohesive and professional deck design templates and instructor guides, ensuring they aligned with the event's branding guidelines.

  • I crafted more than 10 distinct slides for deck templates and designed 2 styles of instructor guides.

  • Illustrator • Photoshop • Figma

  • Collaborated with event organizers, instructors, and design teams to ensure templates effectively aligned with overall event objectives.

  • My collaboration with Trailblazer DX Bootcamp instructors has yielded impressive results. This equipped instructors to deliver engaging presentations, supported by effective stakeholder collaboration to meet event objectives.

Partner GTM Rebrand | Digital Design

  • I aimed to upgrade Partner GTM's brand through research, creative brainstorming, and continuous design improvements.

  • Crafted tailored visual solutions based on in-depth market analysis to resonate with Partner GTM's target audience.

  • Illustrator • Photoshop • Figma

  • Conducted market analysis, brainstormed creatively, and collaborated with the App Exchange Partners to refine and enhance designs.

  • I transformed Partner GTM's brand image through research, creative brainstorming, and ongoing design improvements, resulting in a 20% increase in audience engagement. Customized visual solutions, informed by market analysis, effectively connected with the target audience. Collaborating closely with the Partner GTM team, we implemented design adjustments to enhance resonance and engagement. Now, Partner GTM enjoys heightened audience engagement, supported by continuous design enhancements for ongoing success.

Next Gen LMS | Web Design

  • I aimed to create captivating hero images featuring Trailblazers and Salesforce characters that authentically reflect our brand values.

  • Custom vector hero images for Salesforce website.

  • Illustrator • Photoshop • Figma

  • I leveraged brand assets and stock photography, skillfully blending color theory to elevate the quality of creative visuals.

  • Our creative collaboration with Customer Success Marketing led to impressive outcomes. The hero images we created drove a 25% boost in website engagment.

Customer Story | Ebook Design

  • I aimed to elevate the visual appeal of templated designs for AppExchange ebooks, enhancing the presentation of customer stories.

  • Ebook Design featuring customer stories.

  • Illustrator • Photoshop • Figma

  • Careful refinement of design elements and close collaboration with the art director and design team.

  • Outcome of this collaboration was an increase in reader engagement and retention. By enhancing the visual appeal of templated designs for AppExchange ebooks, the presentation of customer stories became more compelling and attractive.